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Research papers

Attitudes towards the Internet among the population and Internet users in Switzerland, Germany and Spain

This paper presents the results of research carried out amongst the populations of Switzerland, Germany and Spain in order to determine their degree of awareness as well as opinions and attitudes regarding the internet. The purpose was to determine...

Catalogue: ESOMAR Net Effects 2001
Authors: Francisco Ruiz, Stefan Langenauer
Company: LINK Institut für Markt- und Sozialforschung
February 11, 2001
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Citation

Ruiz and Langenauer (2001a, February 11). Attitudes towards the Internet among the population and Internet users in Switzerland, Germany and Spain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudes-towards-the-internet-among-the-population-and-internet-users-in-switzerland-germany-and-spain


Research papers

Spot-check

This paper describes a system that helps to assess the impact of radio advertising, and to improve the creative quality of the executions. The "Spot-Check" project is an example of cost-effective research, respecting the constraints of the small...

Catalogue: Radio Research Symposium 1995
Author: Stefan Oglesby
Company: LINK Institut für Markt- und Sozialforschung
July 1, 1995
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Citation

Oglesby, S. (1995a, July 01). Spot-check. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/spot-check


Research papers

Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products

The paradigmatic concept of a brand is a name standing for a "virtual individual". Within this traditional approach, a multi-brand product carrying more than one brand is an antinomy, standing against the idea that a loyal consumer can trust the...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Stefan Oglesby
Company: LINK Institut für Markt- und Sozialforschung
June 15, 1992
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Citation

Oglesby, S. (1992a, June 15). Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-conjoint-analysis-to-assess-the-relative-values-of-host-and-guest-brands-in-multi-brand-products


Research papers

Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland

This paper provides the reader with a short description of the methodological advantages of multinational telephone interviewing from a single location and in particular from a central telephone bank in Switzerland.

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jos Vloemans
Company: LINK Institut für Markt- und Sozialforschung
June 15, 1984
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Citation

Vloemans, J. (1984a, June 15). Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multinational-telephone-surveys-from-the-link-central-telephone-bank-in-lucerne-switzerland